Victor Settle always liked working with his hands, and decided to use his GI Bill benefits to attend watchmaking school. He took over an existing Bloomington jewelry business in 1958 after a ten-year stint with a jeweler in Columbus, Indiana. He was known for his honesty and believing in quality over quantity, all while exuding a friendly, low-key attitude. Sadly, we lost Victor in 2006 after his very long career in the jewelry industry.

Over the years, Victor was joined by wife Marie, and each of their kids as they “came of age.” One of them is still active in the business- Barbara, who along with her husband Rob now own the business.

The original location on South Walnut Street expanded until it could no more, so at the 50-year mark the business moved a few blocks away to its present location on South College Avenue; still downtown, but with much needed elbow room, a more inviting showroom and reserved parking.

Much of the business is the same as it has always been. The array of services brings in many who return when a special occasion calls for celebrating with a gift of fine jewelry.

And much of the business has changed. A large percentage of the jewelry selection is far from mainstream, and custom jewelry is created using a state-of-the-art computer program. Travel to Antwerp, Belgium to source diamonds direct from the cutters, and to Idar-Oberstein, Germany for unusual and specialty-cut colored gemstones, adds to the offerings.

Whether it is that once-in-a lifetime large diamond purchase or simply the need for a watch battery replacement, the friendly and knowledgable staff at Victor Settle Jewelry is here for you!