Victor Settle always liked working with his hands, and decided to use his GI Bill benefits to attend watchmaking school. He took over an existing Bloomington jewelry business in 1958 after a ten-year stint with a jeweler in Columbus, Indiana. He was known for his honesty, and believing in quality over quantity, all while exuding his friendly, low-key attitude. Sadly, we lost Victor in 2006 after his long career in the jewelry industry.

Over the years, Victor was joined by wife Marie, and each of their kids as they “came of age.” Two of them still are active in the business- Joanna and Barbara, who, along with Barbara’s husband Rob, are now co-owners of the business.

Victor and family finally outgrew the original location on South Walnut Street, so at the 50-year mark the business moved a few blocks away to its present location on South College Avenue, adding much needed elbow room, a more inviting showroom and reserved parking.

Much of the business is the same as it has always been. The array of services offered brings in many who return when a special occasion calls for celebrating with a piece of jewelry.

And much has changed. A large percentage of our jewelry selection is far from mainstream, and we have the capability to create custom jewelry using a state-of-the-art computer program. We also travel to Antwerp, Belgium, to source many of our diamonds direct from the cutters. The same trip takes us to Idar-Oberstein, Germany for unusual and specialty-cut colored gemstones.

So, whether it is that once-in-a lifetime large diamond purchase or simply the need for a watch battery replacement, our regulars know we will be here for them. We are Bloomington’s Hometown Jeweler.